Sierra Tequila is making it easier than ever to enjoy authentic, bar-quality margaritas — no bartender required. The new Sierra Margarita range delivers perfectly balanced, ready-to-enjoy cocktails made with original Sierra Tequila, crafted for those who want great taste without the hassle.
As one of Europe’s best-known and most popular tequila, Sierra, owned by Stock Spirits Group, is known for its smooth, full-bodied flavour, made with the finest blue weber agave and distilled in Mexico. With the demand for high-quality, convenient cocktails on the rise, the launch of the brand’s first ready-to-drink products marks the next step in Sierra’s evolution, bringing its signature taste to a new range of canned cocktails:
Nicolas Mazuranic CMO at Stock Spirits Group, said: “People love margaritas, but not everyone wants to make their own. That’s why we created Sierra Margaritas, to offer a premium cocktail experience with zero effort. With authentic ingredients and perfectly balanced flavours, they are the ideal drink for any occasion.
The launch of Sierra’s first pre-mixed cocktails is an exciting step for both the brand and the wider Group. As consumer tastes evolve, we’re committed to staying ahead by offering innovative products that deliver on quality, convenience and price.” Mazuranic concluded.
With tequila-based ready-to-drink cocktails growing in popularity, Sierra is entering the category with an initial rollout in Germany in April 2025, followed by Czechia, Slovakia, Croatia, Poland, the UK and the Netherlands later in the year. This launch also signifies Stock Spirits Group’s debut into ready-to-drink category in the UK and Germany, further strengthening Sierra’s position as a leading tequila brand.
Sierra Margaritas look just as good as they taste. Featuring the brand’s iconic guitar-playing Jimador, Pancho, relaxing in the sunset, the design reflects the laid-back enjoyment of a great margarita. The Sierra red sombrero is instantly recognisable as a mark of quality and heritage, guaranteeing that the cocktail inside is full of bold flavour, expertly mixed and made for those moments worth savouring.
Perfect for festivals, picnics, rooftop parties, or just a casual night in, Sierra Margaritas offer more than just grab-and-go convenience, they bring the bartender straight to you. Just chill, open, and enjoy.
For more information, visit www.sierratequila.com
About Sierra Tequila de México
Sierra Tequila de México is the undisputed market leader on the German market. Available in over 91 countries worldwide – from Australia to Thailand and Chile – it is recognised for its high quality and appreciated for its fruity notes. Since its launch in 1981, the brand with the iconic sombrero has shaped the tequila category like no other, setting new trends and constantly evolving. In addition to the front-runner Sierra Tequila, the 100% de Agave Tequila Sierra Antiguo also ensures a broad spectrum of tequila enjoyment. You can find more information at @sierra_tequila and www.sierratequila.com.
About Stock Spirits Group
Stock Spirits Group is one of Europe’s leading spirits producers and distributors, with a rich heritage dating back to 1884. With a portfolio of over 80 brands sold in more than 50 countries, the company holds market-leading positions in vodka, brandy, bitters, rum, and limoncello. Stock Spirits Group operates in Poland, Czech Republic, Slovakia, Italy, France, Germany, Austria, Croatia, and Bosnia & Herzegovina, manages eight production facilities and employs more
than 1,800 people. Its diverse product portfolio features iconic and beloved local brands including; Clan Campbell, Sierra Tequila, Żołądkowa, Stock 84, Fernet, Bialy Bocian, Lubelska, Božkov and Limoncè, each crafted with exceptional ingredients. Stock Spirits Group is committed to quality, innovation, and responsible business practices. In November 2021, CVC Capital Partners acquired Stock Spirits Group to support its continued growth and further strengthen its market position.
For more information, visit www.stockspirits.com or follow us on LinkedIn.
